If you watched Sunrise yesterday morning you would have seen my client Marie from Fedorov Family Lawyers being interviewed about her “controversial” flyer. Marie and I are quite surprised by all the talk surrounding a flyer that we thought was a bit quirky, a bit tongue-in-cheek but never offensive. We would not have put […]
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Do you know what a loss leader is? Let me assume you are shaking your head “no” right now. To put it simply it is a product sold at a loss to encourage sales of higher margin items. One of the best examples of loss leaders are the bread and milk at your local […]
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As a small business coach I see the majority of clients making the same mistakes. A couple that rear theirugly heads constantly are poor cash flow management and unprofitable products or services. No big surprises there. You might be surprised to know that big businesses also suffer from these two uglies. Recently cleaning giants […]
Continue readingFor those of you who follow me on Facebook you will have noticed that I have been on a 7 day juice detox. I am the first to admit that it sounds nuts – 7 days without chewing, 7 days of no eating out, 7 days of constantly juicing as many vegetable as I could […]
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What is business F.O.M.O? It is an insidious depleting disease that is spreading faster than herpes in an youth hostel. F.O.M.O is Fear of Missing Out. You might be suffering from this horrible affliction right now! Diagnose yourself before it is too late! Answer the questions below to see if you have been infected […]
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When we start out in business we are usually so dang excited to sign that first client or make that first sale that we feel the need to “reward” customers by over servicing. As the years go on and business grows we are stuck in this habit of giving more than is required so we […]
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Well hello there! Today’s question is “are you busy?” Have you ever noticed how many times people answer the question of “How are you?” with “really busy?” If all of the people that told me they are really busy really were busy, they would be making a crap load more money than they are! The word […]
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A Brisbane health food store have decided to charge customers what really is a $5 entry fee. Call it a ‘looking fee’ if you like, but basically if you want to enter the store (and oggle the goodies) you will be charged $5 which the retailer will then deduct from any purchases you make at […]
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