The Profit Lovers, for women in business

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Category Archives for Brand + Marketing

Why My Marketing SUCKS And How I Am Fixing It

Well, this is an uncomfortable exercise in self-exposure of my marketing failings. Like most women in business, I struggle with marketing. I am the smoking Doctor, the Plumber with the broken toilet, a Chef with an empty fridge.. That’s embarrassing… Why are you telling us?Because you’re likely struggling with a few of the same things I […]

Sick of Creating Content? 7 Tips to make content creation easier and faster

7 tips to help you make your content creation for online marketing faster and easier the profit lovers

One of the downsides of online business (or upsides depending how much you love doing it) is the huge amount of content creation needed. There are weekly blog posts, email/newsletter blasts, social media posts, freebie opt-ins, course content, and then… all the freaking images! It is a lot… I get it. Sometimes I don’t love the endless […]

Sales Funnel Checklist

There are lots of comments right now in Facebook groups, particularly for women in business, focusing on the lack of traction from social media platforms such as Instagram and Facebook. The frustration is that the Instagram algorithms have been changing and all of a sudden posts are not getting as much interaction or as many […]

You’re Giving Up Too Fast! A HUGE Marketing Mistake

How many times have you seen someone post or heard someone say “Facebook ads don’t work for me” or “my marketing never works” and maybe even “I am giving up, I have done EVERYTHING possible and still no one is buying my goodies!”. You might have even thought this yourself. I know I certainly have.Marketing […]

How to Create Your First Lead Magnet

Lead Magnets are cool. Super cool. They are also an essential part of growing an online business. They can, of course, be used for offline business too! I have just started a great little experiment with a service based business and so far the results are awesome!Here is why Lead Magnets are the sliced bread […]

Not Sure Why Customers Aren’t Buying? Here is How to Find Out.

So you have this great thing. This great product or service that you know makes a big difference to the lives of your potential customers, fills a gap in the market, is great value for money etc. It is the bee’s knees. It is the cat’s pajamas. It is the kippers knickers.But it ain’t selling…Nothing […]

A Lesson in Marketing: Who are you inviting to the party?

How much do you invest in marketing to grow your business and increase your profits? For many women in business I can guarantee that it just isn’t enough. But Melanie, I don’t want to spend money on marketing… My profit loving heart breaks just a little when I hear “I don’t want to spend anything on marketing”. […]

Which Social Media Platform is the Best?

Wondering which social media platform is the right one for you? Should you use Facebook, Instagram, Youtube, Periscope, Pinterest, SnapChat, Twitter, Google + (does that even exist anymore?), LinkedIn…. have I missed some? The quick answer to the question of which one is best is … the one that makes you money! Social Media can […]

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