The worst sales mistake you can make
Lets keep this short and sweet – the worst sales mistake you can make is to tell a customer that if they are interested in your product or service they can contact YOU.
No no no! If you are interested in providing that customer with a solution via the product or service you sell then YOU need to follow up with them not the other way around.
As a sales person one of your jobs is to make the process as simple as possible for your potential customer. Hitting them with a heap of information then suggesting they pick up the phone to chase you down if they want to proceed is not providing them with the best service.
I know what you are thinking! You don’t want to harass your potential customer! I am not suggesting you camp outside their office and pounce every time they go for a pee break, just give them the courtesy of a follow up call if you really want to make the sale!